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India Online Advertising Industry Growth and Forecast 2016

Article by Bharatbook

Bharatbook added a new report on ” India Online Advertising Industry Growth and Forecast 2016 ” which gives an overview, Demand, Supply Trends and industry analysis reports.India offers huge business potential for industry with rising population, growing income level and changing lifestyle. With increasing number of educated people and migration to urban areas, increase adoption in internet and is being witnessed. Despite the growth, many challenges continue to plague the industry such as underdeveloped infrastructure and lack of faith of both advertisers and audiences.

is developing rapidly in the country but decline in advertising revenues have been noticed during 2009 due to the global economic slowdown. However, in 2010, a recovery in advertising spend was witnessed, due to an improvement in market sentiments. Moreover, sectors like finance, IT and education, which are the largest contributors to , reduced their advertising budget during 2009 and from the second quarter of 2010 onwards again started increasing their advertising spending. In 2010, surpassed growth rate of other advertising formats like TV, print and radio. The factors that helped the industry growth were, increase in internet penetration, e-commerce, social networking and population growth.

Among the various online ad categories, display advertising has always been the leading segment. Sectors such as travel, Banking, Financial Services and Insurance (BFSI), telecom, auto and online publishers dominated the display advertising segment. Sector wise, text advertising is dominated by BFSI, followed by travel and online publishers. Mobile advertising is a relatively new concept in India and it includes banners, text, click to call, click to SMS, in-game among others. With increasing demand for smart phones and 3G networks, mobile internet data usage is expected to be the growth driver, thereby leading to growth in mobile advertising. The role of social media is also rising due to growing internet access and also on account of social media becoming a standard element of web use.

Growth and new business opportunities exists for the online advertising industry in India, due to a large youth population, popularity of social networking sites, growing e-commerce trade, increase in educated population and broadband connectivity, as well as decreasing internet and telecom costs. Moreover, entry of foreign e-commerce companies is also expected to drive the market for online advertising. Mobile advertising is also predicted to grow with the popularity of 3G services, which was recently introduced in the market, thereby driving the demand for online advertising services.

The report on “India Online Advertising Industry Growth and Forecast 2016″ includes a detailed study of the Indian online advertising industry. We have also analyzed the industry and its various categories/ segments and trends prevailing in the market. The report also includes the industry, present performance and forecast of its various segments. Additionally, we have discussed cause and effect relationship of macroeconomic and industry factors on the industry providing the basis for the future outlook.

TABLE OF CONTENT:

1. The Indian Market1.1. An Overview1.2. Value Chain Analysis1.3. Market Size1.3.1. Total Advertising Spending1.3.2. Spending2. By Category2.1. Display Advertising2.2. Online Text Advertising Market2.3. Online Mobile Advertising2.4. Online ad-spend break up by industry2.4.1. Display Ad Spend by industry3. Industry TrendsImportance of On-line Advertising by DemographyRole of FMCG in Amazon in Indian MarketAdvertising Regulation in IndiaOpportunities for Social mediaOnline ad networks in India4. Major Driving FactorsInternet Users and broadband PenetrationGrowth Driven by Rising PopulationLiteracy RateGrowth of E-commerceCost EffectivenessIncreasing Userbase in Social Networking Sites5. India Macro Economic Factors5.1. GDP Growth Makes the Market Lucrative5.2. Rising Per capita Income5.3. Inflation5.4. Population6. Mergers & Acquisitions/Deals7. Future Outlook of Indian IndustryOnline Display Advertising8. Appendix8.1. Forecast MethodologyData Collection MethodsApproachMulti Factor Based Sensitivity ModelTargeting MethodsFinal Conclusion8.2. Definition8.3. Abbreviations8.4. Disclaimer

LIST OF FIGURESFigure 1: Value chain AnalysisFigure 2: Indian Advertising Expenditures by Media in 2010 (%)Figure 3: India Spending (2006-2010)Figure 4: Online Display Advertising Spending (2006-2010)Figure 5: Online Ad Spend Per User (2008 & 2009)Figure 6: Online Text Advertising Spending (2008-2010)Figure 7: Online Mobile Advertising Spending (2008-2010)Figure 8: Display Advertising break-up by Industry in 2010Figure 9: Online Display Advertisement Popularity by Demography 2010Figure 10: India Internet Users and Penetration (2006-2010)Figure 11: Literacy Rate in IndiaFigure 12: E-commerce Market in India (2006-2010)Figure 13: Facebook Users Segmentation by AgeFigure 14: India’s Gross Domestic Product (2006-2010)Figure 15: India Annual Population (2006-2010)Figure 16: Indian Spending Forecast (2010-2015)Figure 17: Display Advertising Spending Forecast (2010-2015)

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Bharat Book Bureau, the leading market research information aggregator provides company profiles, country reports, newsletters, and online databases for the past twenty four years to corporate, consulting firms, academic institutions, government departments, agencies etc., globally, including India. Our market research reports help global companies to know different market before starting up business / expanding in different countries across the world.

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